If you’re looking to bring in more local clients, your Google My Business profile can make a huge difference. GMB helps your business show up exactly when people nearby are searching for services like yours. When it’s set up right, it boosts your visibility, builds trust through reviews, and helps keep your schedule booked.
Taking a little time to fine-tune your GMB profile helps you stand out in local searches and attract clients who are already looking for what you offer. Let's walk through six simple steps to turn your GMB profile into a go-to spot for local clients and make sure your business is the first thing they see when they’re ready to book.
1. Complete Every Detail in Your Profile 📋
The more complete your profile, the more Google will love you.
Fill out every field: Business name, description, services, hours, location, and contact info should all be there. Google ranks complete profiles higher, so make sure nothing’s left blank.
Use high-quality images: Photos of your workspace, team, and services are essential. Listings with photos get 42% more requests for directions and 35% more click-throughs to websites.
2. Optimize Your Business Description with Keywords 📝
Your description is valuable real estate to capture potential clients’ attention—and improve your ranking.
Include relevant keywords: Think like your clients. Are they searching for “therapist in [city],” “best hairstylist,” or “[service] near me”? Use these terms in your description.
Highlight what sets you apart: If you offer a specialized service or unique value, mention it here to appeal to your ideal clients.
3. Collect Reviews and Respond to Them 🌟
Reviews build trust and can significantly boost your ranking.
Ask for reviews: After providing a service, send clients a quick email thanking them and requesting a review. Most clients are happy to leave one if you ask!
Respond to reviews: Show appreciation for positive reviews and address concerns in any negative ones. Google loves businesses that actively engage with clients, and responding boosts your ranking.
4. Use GMB Posts to Keep Your Profile Fresh 🗣️
Think of GMB posts like social media updates—adding fresh content regularly keeps your profile active.
Share promotions or news: Are you running any special offers? Post them here.
Introduce new services: If you add a service, create a GMB post about it to keep clients updated and engaged.
5. Activate the Messaging Feature for Instant Contact 📲
Make it as easy as possible for clients to reach out to you directly from your listing.
Enable messaging: Turn on the messaging feature in your GMB settings so potential clients can text you directly.
Respond promptly: Google tracks response times, so a quick reply could increase your chances of ranking higher in local search results.
6. List Your Services and Include Detailed Descriptions 🛠️
Make sure clients know exactly what you offer with a clear, detailed services list.
List every service: Include everything from main offerings to specific add-ons.
Add descriptions: Give each service a brief, keyword-rich description to help Google understand what you do and improve your chances of appearing in relevant searches.
Link Love ❤️
Here are some resources to dive deeper into optimizing Google My Business:
👉 Ardent’s complete guide to Google My Business profile setup
👉 5 expert tips to improve your GMB ranking
👉 Why Google My Business matters for local businesses
👉Get your free 14-day trial of Book Like A Boss
That’s a Wrap 👊
Optimizing your Google My Business profile is one of the easiest ways to attract more local clients. It’s free, powerful, and proven to work—so get in there and make those changes!
Share this post