Different formats perform better on different channels; what works as a blog can shine as a video or social post. That’s why focusing on two or three key platforms is far more effective than trying to be everywhere at once.
I don’t believe your hard work creating content should end with a single post. By repurposing content strategically, you can extend its reach, boost organic growth, and build a stronger presence across the platforms that matter most.
In this article, I’ll walk you through my step-by-step strategy for repurposing content to grow your social media presence and maximize every piece you create.
Step 1: Analyze your original content 📊
Review the original social media content to understand its key message, format, and engagement metrics. Primarily what you’re looking to understand here is ‘why’ certain pieces of content performed better than others. Reading any comments on your posts goes a long way to helping you understand this.
Step 2: Identify your target platforms 🎯
Determine which social media platforms you intend to repurpose the content for based on your audience demographics, content type, and engagement goals. Simply put - which platforms does your audience spend most of their time on? If you’re not sure, just ask them!
Step 3: Tailor your content for each platform ✂️
Adapt the original content to fit the specific requirements and preferences of each platform, such as image size, video length, and tone. Likewise, if your original content was long-form (i.e. blog article or long-form video content) then consider splitting that piece of content up into multiple short-form pieces to be shared across other platforms.
For example, an article on “Top 10 tips to improve your golf game” can be separated into 10 separate social media posts, each focusing on one of the tips.
Step 4: Adapt your captions ✍️
Craft engaging and relevant captions tailored to the audience and culture of each platform, utilizing appropriate hashtags, emojis, and tone. Each platform has different restrictions on caption length and what you can/cannot include in each platform.
👉 Here’s an article detailing the limitations of each platform.
Step 5: Schedule and Post ⏰
Use social media management tools to schedule and publish the repurposed content on the designated platforms at optimal times for maximum reach and engagement.
👉 Get your free 14-day trial of Book Like A Boss
Step 6: Monitor Performance 📈
Track the performance of the repurposed content on each platform using analytics tools, and adjust your strategy accordingly based on audience engagement and feedback.
If you’re unfamiliar with metrics tracking, I highly recommend checking out Measure School’s Youtube channel. They have amazing free content and lessons on how to track and measure analytics not only for your website but for social media as well.
Step 7: Engage with Your Audience 💬
Respond to comments, messages, and mentions across all platforms to foster meaningful interactions and build relationships with your audience. Set a daily reminder for yourself to jump into your social media accounts and ‘like’ and reply to any outstanding comments and questions.
Step 8: Repurpose Successful Content 🔁
Identify the most successful repurposed content and consider further adapting it for additional platforms or future campaigns.
Step 9: Rinse and Repeat 🔄
Continuously refine your repurposing strategy based on insights gained from analytics and audience interactions, and repeat the process to maintain a consistent presence and engagement on social media.
That wraps it up. A 9-step process might feel long, but once you get it running you’ll get faster and faster in producing content, then efficiently repurposing and reusing it across different social media platforms to establish a larger presence and grow quickly.
Link Love ❤️
Here are a few links for you to check out:
👉 Social media caption restrictions cheat sheet
👉 Measure School’s Youtube channel for metrics education
👉 Alex Cattoni’s content-repurposing walkthrough
That’s a wrap 👊
Repurposing your social media content for multiple platforms is crucial as it maximizes reach, engagement, and ROI by adapting your content to suit different audience preferences and platform requirements.
So, in case you weren’t taking notes, here’s what you do next:
1️⃣ Analyze your original content.
2️⃣ Identify the platforms your audience hangs out on.
3️⃣ Tailor your content to each platform.
4️⃣ Adapt your captions to each platform.
5️⃣ Use a tool like Planable to post to multiple platforms.
6️⃣ Measure your content’s performance.
7️⃣ Reply to your audience’s comments and questions.
8️⃣ Reuse your most successful content on more platforms.
9️⃣ Rinse and repeat.
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