I want to show you how to market your business without draining your budget. That’s the power of organic social media marketing - it costs little to start, relies on your time and expertise, and creates evergreen content that continues bringing in traffic and sales long after you hit publish.
In this article, I’m breaking down four social media growth hacks you can implement right now to grow your presence and increase sales - without spending more money. Sounds good? Let’s get into it.
1️⃣ Utilize vertical video content 📱
Short-form vertical video is currently taking the internet by storm and playing favor to each social media’s algorithm. It’s currently the best performing content and will routinely garner you the most views.
Here’s an in-depth video on why short-form vertical video content works and how to use it:
2️⃣ Use Answer the Public:
This site by Niel Patel lets you input your niche/service/industry and then get a list of search terms people are using to find answers to questions in your niche. From here, you can build a content plan with titles and topics that answer these questions.
3️⃣ Repurpose and cross-promote your content:
Save time and maintain engagement by sharing snippets of your video content across various social media platforms, driving followers from one platform to another. A Youtube video can be turned into a blog post. A blog post can be cut up in several posts for LinkedIn and Facebook. The list goes on.
4️⃣ Offer exclusive lead magnets:
Create enticing lead magnets, such as ebooks or online events, to captivate your followers and attract those matching your target audience. The trick here is to make sure your lead magnet isn’t some long, drawn-out PDF style book, but rather a “tool” or “resource”.
For example, if the problem your lead magnet solves is “How to develop a content marketing strategy”, then let your lead magnet be “My top 5 social media post templates you can copy and use right now”.
It’s a tool, a resource. It’s something tangible that will shortcut your customer’s journey to their desired result.
Link Love ❤️
Here are a few links for you to check out:
👉 Sprout Social’s unique take on crafting a compelling content strategy
👉 Here are the top 23 social media sites for your brand
👉 How to repurpose your social media content for other platforms
👉 See what people are searching the internet for (Answer the Public)
👉 How to develop a vertical video content strategy
👉 Get your free 14-day trial of Book Like A Boss
That’s a wrap 👊
Growing your brand on social media doesn’t have to cost much, but it does require clarity and intention. When done right, organic social media marketing saves you money and creates opportunities you can reinvest back into your business.
Done the wrong way, though, it can quickly turn into wasted time and unnecessary frustration. Focus on strategy over shortcuts, and you’ll build growth that actually lasts.
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