The Client

BOOK LIKE A BOSS / SaaS / USA (GLOBAL)

Book Like A Boss (BLAB) provides service-based businesses from solopreneurs to large companies and enterprises an easy, more powerful way to sell their services with customizable, branded booking pages that make it easy for their clients to book them and grow their sales.

It’s an all-one solution for scheduling appointments and selling services online. In the same way that you think of what Shopify is for e-commerce brands, Book Like A Boss is the Shopfiy of selling services.

The Challenge

PRODUCT WAS HIDDEN AND MESSAGING WASN’T ALIGNING

Nachum Kligman, co-founder at Book Like A Boss, knew how important it was to better convert the wealth of traffic coming into the the main homepage and overall website.

But his team was more focused on product development and such a long to-do list there was no time to focus heavily on strategic marketing and CRO efforts. He wanted the experience and messaging that website visitors encountered to resonate them and build the level of trust and comfort necessary to convert them into free-trial users.

With a wealth of past customer research performed in the form of surveys and analytics, it quickly became overwhelming trying to make sense of it all, discover the trends, and turn that data into actionable insights that would inform the creation of a much higher-converting homepage.

To add insult to injury, what is quite possibly Book Like A Boss’ largest competitive differentiator - fully fledged, high-converting booking pages, were nowhere to be seen on the homepage.

The Solution

IN-DEPTH CUSTOMER RESEARCH WITH A PRODUCT-CENTRIC REDESIGN

I broke my solution into three stages: Research, Messaging, and Design. Through both qualitative and quantitiate surveys, I was able to pull together and parse out the main messages that would later inform the homepage messaging and it’s hierarchy.

All of this data let us clearly see what the main reasons customers were signing up to Book Like A Boss, including their hesitations and objections, how they found us, what they believed to be our competitive differentiators, and so much more.

Next, we completely rebuilt and redesigned the homepage to focus on the booking pages themselves. Not only are they impossible to miss, but I added a searchable library of example booking pages so that visitors could search and view how their business might look on an example booking page in their niche/industry.

A product-focused homepage combined with intimately detailed messaging pulled from extensive customer research meant that BLAB was now speaking directly to it’s customers in a much clearer way whilst allowing them to see and interact with the tool and booking pages - helping them to understand exactly how they look and feel.

The Results

INCREASED CONVERSIONS & MORE PAID CUSTOMER SIGNUPS

BLAB’s conversions from homepage visitors to free-trial signups more than doubled, increasing from 8 to 16.9% thanks to the new homepage changes.

With some quick math, it's easy to see what this can do for your business. If you were converting 500 paid customers a month from free trials and your average revenue per user was $50, a 10% boost adds $30,000 to your annual revenue. And that's without factoring in any increase in traffic from marketing campaigns.

BLAB also saw 15% increase in conversions from their free-trial into paying users.

Now, BLAB has peace of mind knowing that they can run marketing experiments and potential website visitors have the best possible chance of converting into free-trialers and paid signups.

Plus, with brand new messaging in place, the BLAB team is set to also update the rest of their messaging across all marketing points of contact, including the rest of the website, email promotions, ads, and so much more.